“To save your time, summary of my opinion is to airdrop earlier to the contributors, and make best practice/community at the early stage.”
I saw many projects become so popular at the beginning, but lose their directions too fast. Let’s quickly talk about the trends of current situation.
Maybe I can summarize the sequences of trend as below.
- A project gains a lot of interests by suggesting nice roadmap, and aggressive marketing.
- Proceed IDO, launch the platform
- The token price rises a lot and IDO participants make big profits, while many new participants try to invest on the token to earn money.
- In the early stage, people earns money by selling tokens at a higher price to the other newcomers
- Later, there isn’t any more new participants, so the token price starts falling.
- Everyone try to sell tokens, and the system becomes out of control.
This is the typical type of short-run project I think. From the situation above, the main reason of failure is that most of people focus on making profit by selling tokens at a higher price. Learning from this, the most important thing we need to concentrate is
① to make people find more attractive points from the project’s original function at the early stage,
② to make the token price stable(or slowly rises).
In my opinion, one of the best solution for number 1 above is to show the best practice in the early stage. To do so, airdrop needs to be in the very early stage or earlier than launch. And the early contributors, who might get airdropped, need to make great examples using the tokens. By making good results or even good community to share information, this project will be known as the those situations, not just good opportunity to make money. Sequentially, it will make people tend to hold tokens, which will also result in relatively stable token price.
For example, let’s imagine that there are several people who has ‘alpha’ information about NFT market. We make a community with them, propose an iAsset using the information, and allow only the token/iAsset holders to be a member of the community. In this example, the project itself can be attractive enough, because people who wants to invest on NFTs can not only do it together more safely and but also share valuable information in community. If this kind of best practices is available at the early stage, doesn’t it look nice?
This is just my personal opinion, so if you have any other opinion, please feel free to leave comments. Thank you!